With the dramatic growth in wine consumption, brands, varietals and vintages, wine retailing is undergoing a significant transformation to address the needs of an ever more demanding customer base.

 

The sheer volume of inventory carried, merchandising requirements and promotions makes it easy to understand why wine is playing a greater role in driving revenues and profits for today’s wine and spirit merchants. Until now, what’s been missing is an easy to use solution which lets wine retailers offer wine tasting at anytime to encourage their customers to “try a wine, before they buy”. WineStation changes all that, with its out of the box solution that’s easy to set-up, deploy and manage.

WineStation enables retailers to effortlessly make sampling of wines by varietals, by country, by price or by brand available to their customers. WineStation’s Accuserve software tracks customer sampling preferences and builds a customer profile that can be used for targeted best customers on a one-to-one basis.